Answers of qustion the Business process management (BPM) Essay - 1

Answers of qustion the Business process management (BPM) - Essay Example Business Process Management tries to continuously improve business processes through decreasing costs and increasing revenues, thereby creating a competitive advantage over rival competitors (Rainer & Cegielski, 2011). In contrast, Capability Maturity Models refer to process improvement approaches aimed at helping an organization’s software development process. Capability Maturity Models were developed and promoted by the Software Engineering Institute (SEI), which is a research and development center that is sponsored by the U.S. Department of Defense (â€Å"What is Capability Maturity Model†). A Capability Maturity Model is used to present guidelines on process improvement during a project’s lifetime or with an entire organization. In both organizational development and software engineering, Capability Maturity Models serve as process improvement approaches. Through this, organizations get to assess essential elements, resulting in effective process improvement . Business Process Management governance and Capability Maturity Models allow product developers to achieve great levels of maturity in the software development process. Harmon (2007) points out that there are a number of factors that determine the maturity process of a software product in an enterprise.

Branding makes differences Essay Example | Topics and Well Written Essays - 750 words

Branding makes differences - Essay Example It should be an explicit expression of the value any product is really capable of delivering to a customer (Hand 2010, p. 6). It should aim at advocating a product as it really is to increase the number of loyal customer. In this context, graphic designing is worth mentioning because a standard image with powerful visuals is always required to promote a brand which is all branding is about. Branding can create a lot of difference by actively using the option of riveting graphic design in an increasingly globalized world (Anttiroiko 2014, p. 66). A large body of research explores this critically important relationship between branding and graphic design. It is suggested that graphic design is a very important ingredient that can create an extreme brand obsession or strong religious faith for a product (Cooke 2010, p. 74). General consensus is that though it can be a very daunting process, one demanding humongous lot of creativity, to come up with a genuine and riveting logo and mix it up with just the right amount of design charm, but to witness one’s creativity high up on a billboard is a very impressive feat for a brand designer. In the case of a product like body spray, sales can be improved by more than 100% if a new design is created which introduces a sassier graphic solution that is eye-catching and very tactfully â€Å"targets the younger, fashion-conscious, trend-led customer† (Ambrose & Harris 2011, p. 18). It is also the job of a graphic designer to come up with exciting ways of â€Å"interacting wi th different forms of media† (Davis & Baldwin 2005, p. 8). So, graphic design is also about communication, to convey the meaning or image of a brand to the world. Graphic designers can very much add new values to a culture as they strip them of their indigenous values â€Å"on behalf of globalising corporations† (Barnard 2013, p. 1967). To begin designing a brand image,